Brand building is a piece of cake

While searching for something I landed up at the wow brandings web page and got impressed with their example of showcasing brand building concept with a "piece of cake". Brand building has become more important than ever as corporates focus more this arena.

The idea of brand building is to create a identity for yourself among many others. While most organizations attempt to create a individual brand for themselves only those survive who make a promise that is attractive and have goods to deliver the promise.

In this cake theory we see that the creamy layer is the communications efforts taken by the management to attract new customers and the promise made in communication is to be satisfied by the product; people & process. You can learn more on this here.